Today marks an exciting milestone at Web-Tastic. We are thrilled to announce the official launch of lisaramseydoula.co.uk, a beautiful, functional, and user-friendly platform for Lisa Ramsey, a dedicated Doula providing essential support to families.
Every website we build tells a story. This particular project is a perfect example of why the “DIY” approach to web design can sometimes hinder small business owners more than it helps, and how the right partnership can turn digital frustration into a powerful professional asset.
The Challenge: The “DIY” Wall
When Lisa first approached Web-Tastic, she was stuck in a position many small business owners find themselves in. She knew she needed a professional online presence to reach the families she supports, and like many, she started with Wix.
On paper, DIY builders like Wix look like the perfect solution. They promise “drag-and-drop” simplicity. However, the reality for a busy professional like Lisa was very different. She found the interface complicated, the customization options confusing, and the technical jargon overwhelming. Instead of spending her time focusing on her clients, she was spending hours wrestling with design grids and menus that wouldn’t behave.
Lisa needed a website that reflected the calm, supportive, and expert nature of her Doula services. What she had was a half-finished project that was causing more stress than it was worth.
Our Approach: Listening First, Building Second
At Web-Tastic, we don’t believe in one-size-fits-all templates. Our first step with Lisa wasn’t to pick a font or a color scheme; it was to listen. We sat down with her to find out exactly what she needed her website to do.
- Who were her ideal clients?
- What information did they need most urgently?
- How did she want them to feel when they landed on her homepage?
By understanding her requirements first, we could build a roadmap for a site that wasn’t just “pretty,” but was a functional tool for her business.
Speeding Up the Vision with AI
One of the hardest parts of web design for a client is visualizing the end result. To bridge the gap between “requirements” and “reality,” we utilized cutting-edge AI tools to rapidly prototype a design.
By inputting Lisa’s specific needs into our AI design workflow, we were able to generate a high-fidelity example site design in a fraction of the time it takes for traditional wireframing. This wasn’t the final product, but it gave Lisa something tangible to look at. We then worked closely with her to refine this design, moving elements around, adjusting the tone, and customizing it until it felt exactly like her brand.
Why We Recommended WordPress over Wix
A major turning point in this project was the decision to move away from Wix. While Wix is a closed ecosystem, we recommended Lisa move to WordPress.
Why? Because WordPress offers the perfect balance of professional power and user-focused simplicity. We wanted Lisa to own her platform, not rent it. WordPress allows for better SEO, easier scalability, and, most importantly for Lisa, a much more intuitive editing experience once configured correctly.
We handled the “scary” parts—the installation, the database setup, and the theme configuration—so that when we handed the keys over to Lisa, she was greeted with a clean, simple dashboard. The result? Lisa was able to log in and make changes to her own content with ease, something she had struggled to do on her previous platform.
The Technical Heavy Lifting: Migration and Security
Transitioning a website involves more than just design; there is a lot of “plumbing” happening under the hood. Web-Tastic managed the entire technical migration to ensure a seamless launch.
1. Domain Migration & DNS Lisa’s domain name was tied to Wix. We managed the migration of her domain to an independent registrar. This is a crucial step for business owners as it provides more control and often lower long-term costs. Once the new site was ready, we handled the DNS (Domain Name System) updates to “point” her domain to our new servers, taking the site live without a hitch.
2. High-Performance Hosting A slow website is a site that loses clients. We set up Lisa on our optimized WordPress hosting environment, ensuring her pages load quickly and reliably for expecting parents who might be searching for her services on mobile devices.
3. Security as Standard (SSL) In today’s digital world, security is non-negotiable. We set up a free HTTPS / SSL certificate for the site. This not only protects the data of the people visiting Lisa’s site but also ensures that browsers like Chrome show a “Secure” padlock icon next to her URL, building immediate trust with her audience.
The Result: A Digital Home to be Proud Of
The new lisaramseydoula.co.uk is now live. It is a serene, professional, and accessible space that allows Lisa Ramsey to showcase her vital work as a Doula.
For Lisa, the weight of “website stress” has been lifted. She no longer has to worry about broken layouts or confusing settings. She has a site that works as hard as she does, and she has the confidence to manage it herself moving forward.
What We Learned (and How We Can Help You)
This project highlights a core value at Web-Tastic: Technology should empower you, not frustrate you.
If you are a small business owner who has tried the “DIY” route and found it lacking, or if you’re currently staring at a Wix or Squarespace site that just doesn’t feel right, we can help. Our process—combining human insight with AI efficiency and technical expertise—is designed to get you online quickly and painlessly.
Our services for Lisa included:
- Full requirement analysis and consultation.
- AI-assisted rapid design prototyping.
- Custom WordPress development.
- Managed hosting and domain migration.
- SSL security implementation.
We wish Lisa Ramsey the absolute best with her new website and her continued work supporting families.
Ready to launch your own professional website? Don’t let “complicated” stop you. Contact Web-Tastic today, and let’s build something great together.
